The operation of public establishments with the sale of alcoholic and non-alcoholic beverages for on-site consumption or takeaway, as well as the distillation, production, and trade of all types of beverages, particularly spirits and derived products. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and expanding its purpose or directly or indirectly related thereto.