The company aims to organize, plan, develop and execute events, handle and realize advertising assignments and promotional measures of all kinds, as well as the import and trade of wine, spirits, gourmet foods and accessories. The company further aims to acquire, exploit and distribute franchise systems and licenses nationally and internationally. It may establish branches, participate in other companies, acquire other companies and sell acquired companies, as well as take over representations, both domestically and abroad. It may carry out all commercial and financial transactions that could be conducive to the realization of its purpose. It may acquire, manage and dispose of real estate.