Promotion of understanding of the socio-cultural background of modern popular music; improvement of domestic cultural exchange (related to modern popular music) in Switzerland, particularly between language regions; enhancement of the reputation of Swiss artists abroad; dissemination of information about lesser-known but high-quality foreign artists in Switzerland; improvement of the level of pop music journalism in Switzerland, all through lectures, participation in teacher training and continuing education, workshops, etc. and journalistic contributions to print and electronic media, as well as a commercially managed music press agency, whose activities are described in more detail in the statutes.