The company's purpose is to provide services in the fields of product design, communication and research, media and entertainment, innovation and strategic consulting - management consulting. The company may engage in trade with goods of all kinds and act as an intermediary or agent, acquire, manage, exploit or broker patents, licenses and other intellectual property rights. The company may conduct all business that is directly or indirectly related to its purpose. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. Furthermore, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad.