Operation of retail stores, trade in everyday goods, in particular with devices and tools, office and business supplies, household goods, food, wine, floristry, gift items, operation of a writing office, preparation of accounts and tax returns, investment advice, operation of restaurants and hotels, party service; the company can conduct all business that is in its interest or otherwise suitable to promote the company's purpose and can also participate in companies of the same or similar kind, regardless of the legal form, establish branches and subsidiaries at home and abroad, acquire, manage, encumber and sell real estate, as well as acquire, manage and exploit intellectual property rights.