The company aims to operate a publishing house and develop and implement exhibition projects in connection with research activities, consulting and coaching, particularly in the field of art and photography history. The term 'zi', used since ancient times, is intended to represent a comprehensive, lively intellectual attitude, from which the GmbH operates programmatically. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as acquire, manage and sell copyrights, patents and licenses of all kinds. It can also provide financing for its own account or for third-party accounts, and enter into guarantees and sureties for subsidiaries and third parties.