The company's purpose is to collect, process and utilize data for the hospitality industry; to advise industrial companies, in particular in the hospitality industry, as well as to provide management consulting services; to acquire and hold, as well as to take over participations in shares and securities of all kinds from any public and private companies; to purchase, sell and exploit patents, licenses and trademarks from the field of the company's purpose; in general, all business, financial and industrial operations with securities or real estate that are connected with the aforementioned objectives; to establish branches in Switzerland and abroad.