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DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichSAM Sensory and Marketing International Switzerland AG
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SAM Sensory and Marketing International Switzerland AG

Summary

About the company

SAM Research is a company that specializes in market research and product development, particularly in the food and beverage industry. The core activity includes conducting sensory and consumer studies, product tests, market research, and innovation management. The company operates its own modern facilities in various countries, where it conducts consumer studies and product tests. The results of these studies are used to support companies in the development of new products and services.

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Sensory research and consumer research
Sensory research and consumer research for product performance, design, innovation and market launch; including consumer insights, acceptance tests and positioning analyses.
Sensory audits and sensory consultancy
Sensory audits, consulting on implementing sensory practices, training in line with ISO requirements and support for quality standards, monitoring and setting up tasting sessions.
Product and packaging research
Product and packaging research for concepts, prototypes, designs and claims; including optimisation of packaging, shelf selection and marketing-mix elements.
Market and innovation research
Market and innovation research to define innovation directions, white spaces, product value and market opportunities, and to improve launches and relaunches.
Quantitative consumer research
Quantitative consumer research in facility and home-use tests, with segmentation, pricing research, preference mapping, modelling and international large-scale studies.
Reviews

Aggregated rating

Aggregated rating
4
of 5

Aggregated from 1 reviews across all connected sources

Sources
GGoogle41
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Press

Media

July 14, 2006Media
So isst die Schweiz
beobachter.ch

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Location

Albulastrasse 57
8048 Zurich

At a glance

Legal form
Corporation
UID
CHE-322.334.238
Founded
2020 · 6 years
Last commercial register change
November 25, 2025
Employees
101 to 500

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