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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichInsight Institute AG
Insight Institute AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Insight Institute is the implementation of qualitative research projects, in particular the overall conception, consulting, implementation and analysis of such projects. The company offers expertise in the application of Behavioral Science, behavioral economics, psychology, sociology and neuroscience to gain a deep understanding of attitudes, needs, motives, perceptions and behavioral patterns of consumers and customers.

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Products & services

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4.2/5

Insight Institute AG

✓ Offered11
Qualitative market research
Advisory services, overall concept, execution and analysis of qualitative research projects; exploratory studies on needs, attitudes, perceptions, decision-making and behavioural patterns.
Insight and motivation studies
In-depth research on values, attitudes, needs, usage patterns and purchase processes along the customer journey.
Communication research
Qualitative analysis of communication concepts, pretests and posttests of ads, posters, TV spots, online content and brochures.
Product and service research
Analysis of new products and services, concept testing, detailed assessments of features, design, materials and naming, as well as qualitative usability tests.
Branding and positioning research
Qualitative studies on brand associations, visual codes, brand character, values, brand personality and anchoring in the competitive landscape.
In-depth interviews
Qualitative one-to-one explorations, ethnographic interviews, narrative interviews and expert interviews for an in-depth examination of individual patterns.
Focus groups
Group discussions to analyse group dynamics, concepts, branding and positioning topics; can be conducted in person or online.
Dyads and triads
Interviews with two or three participants to analyse decision-making processes at home, in children’s market research and in expert discussions.
Creative Development
Co-creation and workshop formats for the ongoing development of product and communication concepts during the research process.
Qualitative eye-tracking studies
Combines qualitative analyses with upstream eye-tracking for advertising, website and POS evaluations.
Diary and blog studies
Accompanying diaries and blogs to capture daily usage patterns, consumption contexts and exchange around a topic.
Trust & reputation

ranQ Trust Score of Insight Institute AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of October 2026

Insight Institute AG scores 76.4 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.71.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.70.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Insight Institute AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Insight Institute AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Insight Institute AG scores 11.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.11.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Insight Institute AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.5 out of 5 stars from 15 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.5
of 5

Aggregated from 15 reviews across all connected sources

Sources
GGoogle4.515
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Bergstrasse 138
8032 Zurich
Opening hours
Mon
08:00 - 17:00
Tue
08:00 - 17:00
Wed
08:00 - 17:00
Thu
08:00 - 17:00
Fri
08:00 - 16:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-112.261.967
Founded
2005 · 21 years
Last commercial register change
June 8, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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