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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,544 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesLicensing & Marketing of Intellectual PropertyGeneva53 East Holding SA
53 East Holding SA Logo
Verified· 2 sourcesTrust Score
Summary

About the company

The core activity of Dr. Scent is the development, manufacture and marketing of fragrance solutions for private and commercial applications, including room fragrance devices, fragrance oils, scented candles, room fragrance sticks and textile fresheners.

AI-generated
Offering

Products & services

Industry:Licensing & Marketing of Intellectual Property
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53 East Holding SA

Research & Development
Holding Companies
✓ Offered6
B2B Scent Marketing Solutions
Scent solutions for businesses, offices, retail, hotels and events; including consultation, device supply, maintenance, refills and HVAC system integration.
Scent Diffuser Rental Services
Rental of scent devices for commercial spaces, including installation, device management, maintenance and regular refills; also for events and special occasions.
Franchise Program
Franchise opportunity for entering the scent marketing market, with product access, training, ongoing support and help with e-commerce, marketing, logistics and shipping.
Fragrance and Aroma Oils
Fragrance and aroma oils for diffusers, cars and rooms; including Fresh, Oriental, Floral, F&B, Premium Collection, Dr. Scent’s Choice and humidifier oils.
Scent Devices and Diffusers
Scent devices for homes, offices, cars and commercial spaces; including standalone, wall-mounted, car and plug-in diffusers as well as dispensers and reed diffusers.
Sprays and Fabric Refreshers
Sprays for textiles and odor control, including fabric sprays and neutralizers for cooking, smoking, toilets and pets.
Trust & reputation

ranQ Trust Score of 53 East Holding SA: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

53 East Holding SA has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
53 East Holding SA scores 67.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.58.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
53 East Holding SA scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
53 East Holding SA scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

53 East Holding SA reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Avenue Krieg 6
1208 Geneva

At a glance

Legal form
Corporation
UID
CHE-393.235.176
Founded
2022 · 4 years
Last commercial register change
July 18, 2025
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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