The ranQ Trust Score

The ranQ Trust Score is a trust measure for Swiss companies and brands. On a scale of 0.0 to 5.0 it shows how trustworthy and recommendable a provider is in the market. Every company in the directory is assessed by the same criteria, whether or not it is a ranQ customer.

Model version 3.0Not for sale
Calculation

Scoring grid

Each criterion is normalised to 0–100 and then averaged by weight.

The ranQ Trust Score is reported on a scale of 0.0 to 5.0 with one decimal — the same scale as customer ratings — and is made up of reputation (42%), substance (28%), identity (22%) and visibility (8%). Missing data lowers the reported data basis, not the score; below a 50% data basis no score is published. The score cannot be bought.

  • Reputation42%
  • Substance28%
  • Identity22%
  • Visibility8%
  • Total100%

Qualifications as a bonus

Outside the 100% weighting, as a capped bonus.

+0.05

per company certificate

ISO 9001, Minergie, OEKO-TEX, FSC, association partnerships

+0.038

per personal qualification

Federal master's diploma, federal diploma of higher education, association or chamber membership

+0.15

maximum in total

About 3% of the scale — the bonus nuances a placement, it can never carry it

ranQ does not verify these details. They are self-declared by the companies. That is exactly why the bonus sits outside the weighting and is capped so low.

When data is missing

The model's most important fairness decision — and the reason some profiles show no score.

Missing data does not lower the score

If a criterion is missing, it is not counted as zero but taken out of the weighting; the remaining weights are redistributed. Instead, the data basis is reported as a percentage. A company without a review profile is not bad, just less well documented.

No score below 50%

A score is only published when at least half of the weighting is backed by data and at least two areas other than identity have data. Otherwise «No score yet» appears with the list of missing evidence. This prevents scores extrapolated from three criteria that look like an overall verdict.

Interpretation

What the numbers mean

Every score is placed in a band.

RangeRatingMeaning
4.5 – 5.0ExcellentAll four areas strong, complete data basis.
4.0 – 4.4Very highWell backed throughout, with some reserves.
3.3 – 3.9HighThe well-backed norm: reputation and identity solid, substance or visibility weaker.
2.5 – 3.2SolidBasics in place, several criteria weak — mostly young or less visible businesses.
below 2.5BasicLittle evidence available. Deliberately neutral, never a warning.
Data basis < 50%No score yetNo score. A statement about our data, not about the company.
FAQ

The key answers

What does the ranQ Trust Score measure?
It measures how well a provider is documented and how recommendable it is in the market — on a scale of 0.0 to 5.0 with one decimal, the same scale customer ratings use. It is a measure of trust and evidence, not a quality grade for the work delivered.
Can the Trust Score be bought?
No. No ranQ subscription influences the calculation, and there are no paid placements in comparisons. What a company can improve is the data basis: a company that completes its profile is assessed more completely. This is free for every company, even without a customer relationship.
What happens when data is missing?
Missing details lower the reported data basis, not the score. The criterion drops out of the weighting instead of counting as zero, and the remaining weights are redistributed. If the data basis is below 50 percent or fewer than two areas other than identity have data, we do not publish a score but the status «No score yet».
How are the placements in comparisons determined?
All providers that list the location in their service area are compared — not only local ones. Sorting is by Trust Score alone, not by distance.
My company is recorded incorrectly — what can I do?
The report function on the profile lets you correct individual data points, such as founding year, headcount or legal form. We review the report and correct it within ten working days; the correction takes effect with the next recalculation.
Transparency

Versions and sources

Model changes

Every change to criteria, weights or formulas gets a dated model version.

v3.0

September 2026

Current version: four areas with ten criteria on a scale of 0.0 to 5.0 with one decimal — the same scale customer ratings use. Qualifications as a capped bonus outside the weighting, publication threshold at a 50% data basis.

Where the data comes from

Every detail can be checked at its source.

Data sources

  • Commercial register — Zefix: legal form, UID, founding year, branch offices
  • Reviews — Google Business Profile and other connected sources
  • Website authority — Domain Rating by Ahrefs
  • Media authority — our own index of editorial mentions
  • Qualifications — stated by the companies, unverified

Something recorded incorrectly?

The report function on every profile lets you correct individual data points. We review the report and correct it within ten working days; the correction takes effect with the next recalculation.

Every company sees the subscores and their basis in its own profile. On request we disclose the exact calculation.