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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceOnline ShopsLucerneamplay AG
amplay AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The amplay AG is a distribution company specializing in the sale of toys. The company's core activity is to distribute classic and innovative toys that are pedagogically valuable and up-to-date to retailers and customers in Switzerland and possibly also in neighboring countries.

AI-generated
Offering

Products & services

Industry:Online Shops
✓ Offered5
LED lighting sets for LEGO® (Light My Bricks)
LED lighting sets and DIY lighting components for LEGO® models, including LMB 2.0 and LMB 1.0 as well as instructions and starter sets.
Acrylic displays and showcases for LEGO® and collectibles (iDISPLAYiT)
Showcases, wall showcases and acrylic stands for LEGO® sets, LEGO® minifigures and collector figures, as well as tailor-made display solutions.
Woodworking machines for children (The Cool Tool)
Child-safe machines for turning, sawing, sanding and drilling for model making, crafts and woodworking, including PLAYmake and UNIMAT.
Mechanical wooden model kits and wooden puzzles (Eco Wood Art)
Classic puzzles, mechanical 3D wooden puzzles and Deco wall wooden puzzles made of wood and rubber, assembled mostly without glue.
Number learning games for children (Newméro)
Number blocks, workbooks and learning games for counting, comparing, adding and subtracting, as well as kindergarten and school packs.
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4.0/5

amplay AG

Trust & reputation

ranQ Trust Score of amplay AG: 4.0 out of 5.0

Trust Score4.0/ 5.0

High

x

Data basis 96% · As of October 2026

amplay AG scores 66.9 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.73.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.35.310%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
amplay AG scores 74.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.75.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
amplay AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
amplay AG scores 42.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.42.94%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

amplay AG reaches a ranQ Trust Score of 4.0 out of 5.0 — rated «High». The rating draws, among other things, on 5.0 out of 5 stars from 3 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 3 reviews across all connected sources

Sources
GGoogle53
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Museggstrasse 50
6004 Lucerne
Opening hours
Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-295.704.603
Founded
2019 · 7 years
Last commercial register change
February 18, 2021
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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