The core activity of the company 'LoLa - Titude Association' is the organization of events and activities to support and promote the well-being of people affected by a specific illness. Although the exact nature of the illness is not explicitly mentioned, it is implied to be a chronic or long-term condition, as references are made to 'ma nouvelle passion' and 'mon quotidien'. The Association organizes, among other things, fundraising campaigns, such as the 'souper de soutien' and a lottery game, to collect money for its purposes.