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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIndustryCosmetics IndustryZurichBeiersdorf AG
Beiersdorf AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The core activity of Beiersdorf is the development, manufacture and marketing of skin and body care products, including brands such as NIVEA, Eucerin, La Prairie, Labello and Hansaplast.

AI-generated
Offering

Products & services

Industry:Cosmetics Industry
✓ Offered7
Skincare products
Innovative skincare products for the mass market, dermocosmetics and the premium segment; brands such as NIVEA, Eucerin and La Prairie for different skin needs.
Dermocosmetic skincare
Medical skincare products under the Eucerin brand for pharmacies, dermatologists and consumers; skincare with a healing effect in the dermocosmetic segment.
Premium skincare
Premium skincare products under the La Prairie brand, with anti-ageing products based on scientific research for the premium segment.
Lip care
Lip care under the Labello brand for daily protection and care of the lips.
Wound protection products
Wound protection products under the Hansaplast brand for the treatment and relief of wounds and discomfort.
Sustainability reporting
Sustainability reporting with annual reports, targets and progress information on climate, nature, circularity, as well as communities and people.
Press information and media materials
Press information, media contacts as well as downloadable materials such as texts, photos, footage and videos for the media and other interested parties.
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4.0/5

Beiersdorf AG

Trust & reputation

ranQ Trust Score of Beiersdorf AG: 4.0 out of 5.0

Trust Score4.0/ 5.0

High

x

Data basis 100% · As of October 2026

Beiersdorf AG scores 52.8 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.44.424%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.52.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Beiersdorf AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Beiersdorf AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Beiersdorf AG scores 54.3 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.88.64%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.20.04%
Qualifications+0.00

Beiersdorf AG reaches a ranQ Trust Score of 4.0 out of 5.0 — rated «High». The rating draws, among other things, on 3.3 out of 5 stars from 7 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.3
of 5

Aggregated from 7 reviews across all connected sources

Sources
GGoogle3.37
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

March 25, 2026Media
Nivea-Hersteller Beiersdorf zieht von Basel nach Zürich – und lockt Angestellte mit mehr Lohn
tagesanzeiger.ch

Knowledge

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Location

Bellerivestrasse 36
8008 Zurich

At a glance

Legal form
Corporation
UID
CHE-100.526.372
Founded
1977 · 49 years
Last commercial register change
April 2, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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