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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeFrauenfeldBickel Auto AG
Bickel Auto AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Bickel Auto AG is the sale and maintenance of vehicles, including new cars and used cars, as well as the provision of services such as bodywork, test drives, accessories and workshop services.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
✓ Offered8
New Cars
New cars of various models, including fully electric BMW models and current new releases; advice and sales at the Frauenfeld and Weinfelden locations.
Pre-Owned Vehicles
Pre-owned vehicles with a current selection; sale of used vehicles via the vehicle section of the website.
Services
BMW brake service, engine oil service, updates and upgrades, as well as wheel and tyre service including fitting, changing, balancing, cleaning, inspection and storage.
Body Repair
Accident repairs, paintwork, Smart Repair, glass repair and replacement, plastic repairs, and handling of insurance claims.
Test Drives
Test drives with a current model selection, personal advice and flexible appointment scheduling; testing under real conditions in town, country roads or on the motorway.
Genuine BMW Parts and Accessories (B2B)
Ordering genuine BMW spare parts and accessories for garages and trade, including special terms, delivery service, special tools and technical support.
Accessories / Shop
BMW accessories, rims and tyres, transport solutions as well as care and protection products; in addition, selected M Performance parts for pickup in Frauenfeld.
Spring Cleaning
Vehicle cleaning for BMW and MINI in several service levels including washing, underbody cleaning, interior cleaning, tyre dressing, wax treatment and polishing.
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4.1/5

Bickel Auto AG

Trust & reputation

ranQ Trust Score of Bickel Auto AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Bickel Auto AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Bickel Auto AG scores 94.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.90.07%
Bickel Auto AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Bickel Auto AG scores 40.2 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.57.14%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.23.34%
Qualifications+0.00

Bickel Auto AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

May 16, 2026Media
Hess Automobile Group AG übernimmt Bickel Auto AG und stärkt Präsenz in der Ostschweiz
auto-wirtschaft.ch
April 14, 2026Media
Die Bickel Auto AG in Frauenfeld und Weinfelden wird an Hess Automobile verkauft
businessclassost.ch
April 7, 2026Media
Die Bickel Auto AG in Frauenfeld und Weinfelden regelt die Nachfolge
thurgauerzeitung.ch

Knowledge

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Location

Messenriet 2
8501 Frauenfeld

At a glance

Legal form
Corporation
UID
CHE-112.932.394
Founded
2006 · 20 years
Last commercial register change
May 8, 2026
Employees
51 to 100
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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