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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryIndustryFood ProcessingEmmenbrückeBrezelkönig AG
Brezelkönig AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The core activity of Brezelkönig is the production and sale of lye pastry and other baked goods, particularly pretzels, baguettes, Silserli, hot dogs and sweet pastries, in its own sales outlets and through delivery services.

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Offering

Products & services

Industry:Food Processing
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4.1/5

Brezelkönig AG

✓ Offered9
Lye-baked pastries
Pretzels, baguettes, Silserli, hot dogs and sweet pastries; freshly made in the in-house bakery and continuously baked again and topped at the retail outlets.
Delivery service
Delivery of your favourite products straight to home or to the office via Just Eat.
Pre-order
Pre-order fresh lye pretzels, baguettes and Silserli from 10 items, with collection at your preferred retail outlet.
Gift card
Voucher of value for shopping at the retail outlets, available on site and sendable to your home via an order form; reloadable and adjustable in value.
Reusable cup
Reusable coffee cup for hot drinks to go; purchasable at the retail outlets or usable by bringing your own cup.
Retail outlets
Brezelkönig branches at railway stations and shopping locations for purchasing fresh lye-baked pastries, hot drinks and pre-ordered items.
Become an international franchise partner
Franchise model for international partners to open and operate Brezelkönig locations.
Become an agency partner in Switzerland
Partnership model for independent agency partners in Switzerland to run a Brezelkönig location.
Become a property lessor
Offer for owners of suitable spaces to lease to Brezelkönig locations.
Trust & reputation

ranQ Trust Score of Brezelkönig AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 100% · As of October 2026

Brezelkönig AG scores 59.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.28.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Brezelkönig AG scores 87.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.95.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Brezelkönig AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Brezelkönig AG scores 65.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.30.04%
Qualifications+0.00

Brezelkönig AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.5 out of 5 stars from 94 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.5
of 5

Aggregated from 94 reviews across all connected sources

Sources
GGoogle3.594
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

July 20, 2025Media
«Brezelkönig» neu in der Luzerner Altstadt
bote.ch
July 2, 2024Media
Brezelkönig gibts jetzt auch auf Raststätten
blick.ch
August 2, 2015Media
«King of Prezels»: Brezelkönig expandiert ins Ausland
watson.ch
May 19, 2015Media
Arbeit - Ausgenutzt und unterbezahlt: Brezelkönig-Mitarbeiter packen aus - Kassensturz Espresso
srf.ch

Knowledge

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Comparisons

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Location

Neuenkirchstrasse 91
6020 Emmenbrücke
Opening hours
Mon
05:00 - 21:00
Tue
05:00 - 21:00
Wed
05:00 - 21:00
Thu
05:00 - 21:00
Fri
05:00 - 21:00
Sat
05:00 - 21:00
Sun
05:00 - 21:00

At a glance

Legal form
Corporation
UID
CHE-266.015.996
Founded
2013 · 13 years
Last commercial register change
July 29, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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