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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryFinance & InsuranceHolding CompaniesLucerneBucherer Holding AG
Bucherer Holding AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Bucherer Holding AG is a retailer of luxury watches and fine jewellery, offering timepieces from multiple brands alongside its Bucherer Fine Jewellery collection.

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Offering

Products & services

Industry:Holding Companies
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4.2/5

Bucherer Holding AG

✓ Offered5
Watches
Luxury watches from international brands, including new timepieces, selected collections and brand areas such as Rolex, TUDOR, OMEGA, Breitling and Cartier.
Jewellery
Fine jewellery including necklaces, rings, bracelets and diamond jewellery, with own Bucherer Fine Jewellery pieces and selected brand collections.
Certified Pre-Owned Watches
Certified pre-owned watches selected, authenticated and serviced by specialists, with a two-year international guarantee and brand-name pieces in stock.
Boutique Services
Boutique services for store visits, including store finder, appointment booking and customer assistance for watches and jewellery purchases.
Gifts
Gifts for her, gifts for him and jewellery gifts, including diamond jewellery selections and pieces under CHF 2'000.
Trust & reputation

ranQ Trust Score of Bucherer Holding AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 100% · As of October 2026

Bucherer Holding AG scores 64.2 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
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CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.52.424%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.73.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Bucherer Holding AG scores 90.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.95.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Bucherer Holding AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Bucherer Holding AG scores 75.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
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CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.50.04%
Qualifications+0.00

Bucherer Holding AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 3.9 out of 5 stars from 17 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.9
of 5

Aggregated from 17 reviews across all connected sources

Sources
GGoogle3.917
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

March 23, 2026Media
Jobabbau bei Bucherer: Die Tochterfirma von Rolex muss den Gürtel enger schnallen
luzernerzeitung.ch
February 8, 2025Media
Rolex beendet Carl F. Bucherer: Millionengrab wird geschlossen
nau.ch
December 5, 2023Media
Jörg Bucherer hinterlässt ein Milliardenvermögen, aber keine gesetzlichen Erben
bilanz.ch
August 28, 2023Media
Uhrenbranche: Nein, Bucherer wird nicht Rolex heissen, von Klaus-Dieter Koch
persoenlich.com

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Location

Langensandstrasse 27
6005 Lucerne
Opening hours
Mon
08:00 - 17:00
Tue
08:00 - 17:00
Wed
08:00 - 17:00
Thu
08:00 - 17:00
Fri
08:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-438.778.191
Founded
2013 · 13 years
Last commercial register change
August 5, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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