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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesCoaching & Personal DevelopmentZurichChoice AG
Choice AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of choice ltd is Executive and Business Coaching, which encompasses various services such as Leadership & Change Coaching, Teambuilding & Conflict Resolution, Career Transition Coaching & Outplacement, Assessments & 360° Feedback, Life Balance & Self-Management, as well as Workshops & Lectures.

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Products & services

Industry:Coaching & Personal Development
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Choice AG

✓ Offered7
Executive and Business Coaching
Coaching for executives and companies on self-management, team leadership, organisational leadership, change processes, career development and business goals.
Leadership & Change Coaching
Coaching on leadership style, self-management, team leadership, organisational leadership, shaping and managing change, persuasive communication, assertiveness and the next career step.
Team Building & Conflict Resolution
Team building for achieving common goals, a positive culture of discussion and team collaboration; conflict resolution with negotiation techniques, non-violent communication, feedback and mediation.
Career Transition Coaching & Outplacement
Support for professional reorientation, career change and outplacement; career assessment, potential analysis, application documents, interview training, networking and support in the new job.
Assessments & 360° Feedback
Assessments and 360° feedback to assess individuals or teams, compare self and external perceptions, and derive suitable development steps.
Life Balance & Self-Management
Coaching on stress management, resilience, calmness, self-assurance, physical and emotional balance and focusing on what matters most.
Workshops & Presentations
Tailor-made continuing education modules and presentations on corporate management, leadership, career management, self-management, coaching, mentoring and HR topics.
Trust & reputation

ranQ Trust Score of Choice AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 96% · As of October 2026

Choice AG scores 62.0 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.70.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.27.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Choice AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Choice AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Choice AG scores 40.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.40.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Choice AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 5.0 out of 5 stars from 2 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 2 reviews across all connected sources

Sources
GGoogle52
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Kämbelgasse 4
8001 Zurich
Opening hours
Mon
08:00 - 12:00, 13:00 - 17:30
Tue
08:00 - 12:00, 13:00 - 17:30
Wed
08:00 - 12:00, 13:00 - 17:30
Thu
08:00 - 12:00, 13:00 - 17:30
Fri
08:00 - 12:00, 13:00 - 17:30
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-107.958.034
Founded
1980 · 46 years
Last commercial register change
April 30, 2021
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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