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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesPfeffikon LuDrotax AG
Drotax AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Drotax AG provides market research and price data for consumer goods and supplies data-driven products for monitoring prices, promotions and consumer behaviour. Services include data collection, data integration, hosting, reporting and training, and products such as ConsumerRadar, PromotionTracker, AdBooster and FlyerPool.

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Offering

Products & services

Industry:Market Research Institutes
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4.1/5

Drotax AG

✓ Offered12
Market research
Quantitative and qualitative price and consumption research; household panel, consumer panel and field sales force for analysing pricing, advertising and purchasing behaviour.
ConsumerRadar
Consumer panel for capturing and analysing behavioural data across the entire purchasing process; online KPIs on advertising contacts, contact quality and purchasing behaviour.
PromotionTracker
Data and reporting system for promotion prices, pricing and market transparency; supports planning, controlling and monitoring advertising and sales activities.
AdBooster
Digital amplification of offline and online advertising; supports advertising contacts, product launches, brand management and targeted placement of products and promotions.
FlyerBooster
Digital, location-based distribution of flyers and marketing materials; increases reach, reduces wasted impressions and supports targeted promotions in relevant areas.
FlyerPool
Digital archive for print media including flyers, inserts, daily newspapers, customer magazines and online promotions; media available as PDF back to 2003.
Data collection
Collection of pricing, assortment and competitive data in retail; analysis of target groups, sales regions and market potential.
Reportings
Custom analysis, statistics and reporting systems for strategic and operational planning, tracking as well as brand and business control.
Data integration
Integration of KPIs into data warehouses as well as ERP and pricing management systems.
Hosting
Operating data on our own data centre with a security concept and daily, fully automated backups.
Data currency
Daily, weekly or POS-specific data updates for current and transparent market information.
Trainings
Introductory and on-site trainings for working with the database systems.
Trust & reputation

ranQ Trust Score of Drotax AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

Drotax AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Drotax AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Drotax AG scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
Drotax AG scores 62.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.62.94%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Drotax AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Knowledge

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Location

Tennackerstrasse 3
5735 Pfeffikon Lu

At a glance

Legal form
Corporation
UID
CHE-114.419.564
Founded
2008 · 18 years
Last commercial register change
September 23, 2022
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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