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DirectoryBusiness & Technical ServicesMarket Research InstitutesPfeffikon LuDrotax AG
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Drotax AG

Summary

About the company

Drotax AG provides market research and price data for consumer goods and supplies data-driven products for monitoring prices, promotions and consumer behaviour. Services include data collection, data integration, hosting, reporting and training, and products such as ConsumerRadar, PromotionTracker, AdBooster and FlyerPool.

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Products & services

Industry:Market Research Institutes
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Market research
Quantitative and qualitative price and consumption research; household panel, consumer panel and field sales force for analysing pricing, advertising and purchasing behaviour.
ConsumerRadar
Consumer panel for capturing and analysing behavioural data across the entire purchasing process; online KPIs on advertising contacts, contact quality and purchasing behaviour.
PromotionTracker
Data and reporting system for promotion prices, pricing and market transparency; supports planning, controlling and monitoring advertising and sales activities.
AdBooster
Digital amplification of offline and online advertising; supports advertising contacts, product launches, brand management and targeted placement of products and promotions.
FlyerBooster
Digital, location-based distribution of flyers and marketing materials; increases reach, reduces wasted impressions and supports targeted promotions in relevant areas.

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Location

Tennackerstrasse 3
5735 Pfeffikon Lu

At a glance

Legal form
Corporation
UID
CHE-114.419.564
Founded
2008 · 18 years
Last commercial register change
September 23, 2022
Employees
1 to 10

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