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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeZurichEmil Frey AG
Emil Frey AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Emil Frey AG sells new cars and certified pre-owned vehicles from multiple brands and provides an online platform for browsing vehicle listings. The company also offers services including leasing and financing, insurance, workshop and bodyshop services, parts and accessories sales, roadside assistance and tyre services.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
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4.1/5

Emil Frey AG

✓ Offered5
Car sales (new and used vehicles)
New and used vehicles of the brands Jaguar, Kia, Land Rover, Peugeot, Subaru and Suzuki; also demonstrator and executive vehicles, with advice and accessories from one source.
Workshop and repair service
Tire changes, maintenance and repairs, brand workshop service, vehicle detailing, roadside assistance and towing service, spare parts and accessories sales, as well as bodywork repairs.
Leasing and financing
Leasing for new vehicles and used vehicles, tailored to needs, for private use or business vehicle fleets, with personal advice.
Emil Frey SELECT used cars
Checked used cars with quality label, 12 months’ warranty, right of return, financing and insurance solutions, as well as extended warranty.
Brand sales and service for electric and hybrid vehicles
Advice and vehicles with electric and hybrid powertrains, as well as brand service for Jaguar, Kia, Land Rover, Peugeot, Subaru and Suzuki.
Trust & reputation

ranQ Trust Score of Emil Frey AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Emil Frey AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Emil Frey AG scores 99.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Emil Frey AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Emil Frey AG scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

Emil Frey AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 30, 2026Media
Emil Frey Gruppe wird offizieller Importeur von Geely Auto in der Schweiz
auto-wirtschaft.ch
May 17, 2026Media
Emil Frey AG bündelt Prozesse im neuen Fahrzeugaufbereitungscenter Safenwil
auto-wirtschaft.ch
May 8, 2026Media
Emil Frey Autocenter Safenwil und Toyota werden «Premium Partner» des FC Aarau
aarauer-nachrichten.ch
April 8, 2026Media
Verscherbelt Emil Frey seine IT ins Ausland?
insideparadeplatz.ch
March 20, 2026Media
Mit Peach Weber und Sinisha Lüscher: Die Emil Frey AG feiert den Frühling auf vier Rädern
zofingertagblatt.ch

Knowledge

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Location

Badenerstrasse 600
8048 Zurich

At a glance

Legal form
Corporation
UID
CHE-105.835.113
Founded
1954 · 72 years
Last commercial register change
May 29, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.100.03%
    • Full methodology

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