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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeLucerneEmil Frey AG
Emil Frey AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Emil Frey AG sells new and certified used cars and provides leasing, financing and insurance solutions as well as maintenance and repair services for multiple automotive brands.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
✓ Offered6
New cars
New vehicles from various brands, with selection by model, fuel type and price; online search and offer overview for available vehicles.
Approved used cars
Inspected used cars with workshop inspection, warranty or Toyota Occasion Plus; viewing and test drive by appointment.
Leasing
Leasing for vehicles with online request or direct contract, selectable terms and mileage, including leasing calculator and monthly rate.
Service
Vehicle-related service, including appointment scheduling as well as advice on mobility, leasing, insurance and delivery solutions.
Insurance
Insurance solutions for vehicle purchase or leasing agreement, directly combinable with the vehicle.
Car subscription
Vehicle subscription with Emil Frey Move, listed on the homepage as a flexible mobility solution.
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4.1/5

Emil Frey AG

Trust & reputation

ranQ Trust Score of Emil Frey AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Emil Frey AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Emil Frey AG scores 89.1 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.90.07%
Emil Frey AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Emil Frey AG scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

Emil Frey AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

March 20, 2026Media
Mit Peach Weber und Sinisha Lüscher: Die Emil Frey AG feiert den Frühling auf vier Rädern
zofingertagblatt.ch

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Location

Schachenhof 2
6014 Lucerne

At a glance

Legal form
Branch
UID
CHE-256.481.919
Founded
1988 · 38 years
Last commercial register change
December 27, 2023
Employees
51 to 100
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
76.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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