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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeSafenwilEmil Frey AG
Emil Frey AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Emil Frey AG sells new and certified pre-owned vehicles from multiple brands and operates an online vehicle marketplace. The company also offers leasing and financing, workshop and bodyshop services, spare parts and accessories sales, insurance products and a car subscription service.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
✓ Offered12
New car sales
New cars from various brands, with brand search, model search and current offers; sale on site in Safenwil.
Used car sales
Used cars with warranty, a cross-brand vehicle range and a search function by brand, model, fuel and price.
Workshop and service
Maintenance, repairs, wheel change and general customer service with online appointment booking and claims reporting.
Brand workshops
Brand-related workshop services for several represented brands, including specialized contacts and separate brand workshops.
Leasing and financing
Leasing and financing for vehicles, including example terms and financing details.
Bodywork
Bodywork services in the body shop and paint center, supported by specialized customer service advice.
Tyre change and tyre hotel
Tyre change as well as tyre storage in the tyre hotel, bookable as a workshop service.
Car wash and care center
Car wash and care center for vehicle cleaning and care on site in Safenwil.
Vehicle rental
Rental of vehicles as an on-site service.
Used car warranty
Warranty for used vehicles with the used car range of the location.
Digital key safe
Digital key safe for vehicle handover or key drop-off outside regular hours.
Vehicle offers by brand (VOLVO)
VOLVO new cars and used cars with model overview, current offers and a leasing example.
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4.1/5

Emil Frey AG

Trust & reputation

ranQ Trust Score of Emil Frey AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Emil Frey AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Emil Frey AG scores 91.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.100.07%
Emil Frey AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Emil Frey AG scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

Emil Frey AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

May 17, 2026Media
Emil Frey AG bündelt Prozesse im neuen Fahrzeugaufbereitungscenter Safenwil
auto-wirtschaft.ch
May 8, 2026Media
Emil Frey Autocenter Safenwil und Toyota werden «Premium Partner» des FC Aarau
aarauer-nachrichten.ch
March 20, 2026Media
Mit Peach Weber und Sinisha Lüscher: Die Emil Frey AG feiert den Frühling auf vier Rädern
zofingertagblatt.ch

Knowledge

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Location

Emil-Frey-Strasse 4
5745 Safenwil

At a glance

Legal form
Branch
UID
CHE-454.656.988
Founded
1986 · 40 years
Last commercial register change
September 23, 2026
Employees
More than 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
76.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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