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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceAutomotive & Vehicle TradeBalernaEmil Frey SA
Emil Frey SA Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Emil Frey SA is a car dealership specialising in the BMW and MINI brands. It provides new and used vehicle sales, workshop and maintenance services, and offers leasing and financing options.

AI-generated
Offering

Products & services

Industry:Automotive & Vehicle Trade
✓ Offered5
New car sales BMW and MINI
New car sales of BMW and MINI, with an exhibition area featuring a wide range of models and the option to choose sales offers at the Balerna branch.
Used car sales BMW and MINI
Used car sales of BMW Premium Selection and MINI Next, with a selection of vehicles available at the Balerna branch.
Workshop service and maintenance
Workshop service for the Balerna location, with service appointments, online booking and tyre change.
Customer advisory and support for sales and aftersales
Customer advisory for sales and aftersales, with an on-site team available for information and phone, e-mail and chat contact.
Promotional leasing
Promotional leasing for vehicles, including a 0.99 % offer for used electric and Plug-in vehicles.
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4.1/5

Emil Frey SA

Trust & reputation

ranQ Trust Score of Emil Frey SA: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

Emil Frey SA has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Emil Frey SA scores 78.2 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Emil Frey SA scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
Emil Frey SA scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Emil Frey SA reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Via San Gottardo 6
6828 Balerna

At a glance

Legal form
Branch
UID
CHE-487.518.011
Founded
2018 · 8 years
Last commercial register change
February 27, 2024
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
76.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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