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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryFinance & InsuranceHolding CompaniesRorschacherbergETRO Holding AG
ETRO Holding AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

ETRO Holding AG is a family-run manufacturer and retailer of leather goods and folkloric products, offering items such as leather belts, cow bells, decorative buckles and Edelweiss shirts. The company provides customisations including engravings and embroidery, and sells via a physical shop and an online store.

AI-generated
Offering

Products & services

Industry:Holding Companies
✓ Offered6
Bells and Jingles
Bells and jingles for animals and decoration, with engraving on the buckle or pointed metal plate, as well as individual casting for the bells.
Cow Belts / Belts / Dog Collars
Chüeli belts, dog collars and leashes made of cowhide leather, with nickel-free buckles and produced in the company’s own workshop in Rorschacherberg.
Edelweiss Shirts / Clothing
Edelweiss shirts and other clothing in the shop assortment, listed as a separate product category with several items.
Edelweiss Underwear / Schwinger-Collection ISA
Edelweiss underwear and Schwinger-Collection items in a dedicated shop category with multiple products.
Agricultural Products / Spare Parts
Agricultural products and spare parts in the shop, listed as another assortment category with numerous items.
Ornaments / Buckles
Ornaments and buckles as a separate shop category, matching the customizable belt and bell/jingle items.
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4.4/5

ETRO Holding AG

Trust & reputation

ranQ Trust Score of ETRO Holding AG: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 96% · As of October 2026

ETRO Holding AG scores 89.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.85.724%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.99.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
ETRO Holding AG scores 76.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
ETRO Holding AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
ETRO Holding AG scores 20.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.20.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

ETRO Holding AG reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.8 out of 5 stars from 48 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.8
of 5

Aggregated from 48 reviews across all connected sources

Sources
GGoogle4.848
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Paradiesstrasse 28
9404 Rorschacherberg
Opening hours
Mon
08:00 - 11:30, 13:30 - 18:00
Tue
08:00 - 11:30, 13:30 - 18:00
Wed
08:00 - 11:30
Thu
08:00 - 11:30, 13:30 - 18:00
Fri
08:00 - 11:30, 13:30 - 17:00
Sat
09:30 - 11:30
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-442.331.829
Founded
2018 · 8 years
Last commercial register change
July 4, 2018
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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