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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Watches & JewelryGenevaGraff Diamonds SA
Graff Diamonds SA Logo
Verified· 2 sourcesTrust Score
Summary

About the company

The core activity of Graff is the sale and manufacture of luxury jewelry, particularly high-end jewels, watches and solitaires, as well as the provision of related services such as consulting and sales in boutiques.

AI-generated
Offering

Products & services

Industry:Retail - Watches & Jewelry
✓ Offered8
High Jewellery
High jewellery creations with rare diamonds and gemstones, including unique creations, solitaires, and collections by gemstone such as white diamonds, yellow diamonds, emeralds, rubies and sapphires.
Jewellery Collections
Jewellery collections with necklaces, pendants, rings, earrings, stud earrings, bracelets, bangles, watches and men’s jewellery, organised by collection, gemstone and metal.
Engagement Rings
Diamond engagement rings in collections such as Promise, Icon, Paragon, Flame, Legacy, Constellation and Laurence Graff Signature, with multiple stone shapes and bridal guides.
Wedding Bands
Wedding bands for her and him, eternity rings and couples’ rings in diamond and precious-metal designs.
Watches
Diamond watches crafted in Geneva, including collections such as Butterfly, Spiral, Tilda’s Bow and Eclipse 43mm, in white gold, rose gold and stainless steel.
Gift Jewellery
Jewellery gifts for her, for him and for couples, including anniversary gifts, classic gifts, contemporary gifts, iconic gifts and ultimate gifts.
Client Services
Client support by phone, WhatsApp and email, plus FAQs, delivery and returns, size guide, privacy and terms information, and appointment booking.
Book an Appointment
Boutique appointments to discover jewellery creations at a nearby Graff boutique.
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4.1/5

Graff Diamonds SA

Trust & reputation

ranQ Trust Score of Graff Diamonds SA: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

Graff Diamonds SA has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Graff Diamonds SA scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Graff Diamonds SA scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
Graff Diamonds SA scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Graff Diamonds SA reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Rue du Rhône 29
1204 Geneva

At a glance

Legal form
Corporation
UID
CHE-100.928.836
Founded
1995 · 31 years
Last commercial register change
July 11, 2022
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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