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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIT & CommunicationPublishingKüttigenHuman Decision Design GmbH
Human Decision Design GmbH Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Human Decision Design GmbH is the application of behavioral economic and psychological research findings to support companies in designing purchasing decisions and decision-making processes. To this end, the company offers various services, such as consulting, training, keynotes, and licensing of training concepts. The company helps businesses better understand their customers and successfully design their decision-making processes, ultimately increasing sales success.

AI-generated
Offering

Products & services

Industry:PublishingContinuing Education Institutes
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Human Decision Design GmbH

✓ Offered5
Sales training
Continuing education on purchasing decisions, behavioural economics and decision design in sales; day seminars, online seminars, online lunch learnings and individual sales psychology seminars.
HDDM trainer – licensing
Licensing as a trainer with multi-day training, certificates, access to training concepts and materials, ongoing updates and networking with other licensed trainers.
HDDM consulting – advisory
Advisory and knowledge transfer for companies on evidence-based decisions, business model and product adjustments, market entry, sales channels, customer segments and organisational development.
Keynote speaker
Keynotes and keynote talks on decision architecture, behavioural economics, customer centricity, leadership and decision-making for conferences, corporate events and other occasions.
HUMAN DECISION DESIGN MODEL®
Model for analysing and designing human decisions based on behavioural economics; provides tools, application examples and a conceptual framework for sales, trainers and companies.
Trust & reputation

ranQ Trust Score of Human Decision Design GmbH: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of October 2026

Human Decision Design GmbH scores 79.8 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.82.524%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.61.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Human Decision Design GmbH scores 74.1 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Human Decision Design GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Human Decision Design GmbH scores 48.6 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.48.64%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Human Decision Design GmbH reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 5.0 out of 5 stars from 10 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 10 reviews across all connected sources

Sources
GGoogle510
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Burghaldeweg 1
5024 Küttigen
Opening hours
Mon
08:00 - 17:00
Tue
08:00 - 17:00
Wed
08:00 - 17:00
Thu
08:00 - 17:00
Fri
08:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Limited Liability Company
UID
CHE-132.604.616
Founded
2018 · 8 years
Last commercial register change
January 7, 2022
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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