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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesZurichInterbrand AG
Interbrand AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Interbrand AG is a global brand consultancy that provides brand strategy, design and brand valuation services. Its work includes brand architecture, brand economics and valuation, governance, performance measurement, naming, and identity and experience design.

AI-generated
Offering

Products & services

Industry:Advertising Agencies
✓ Offered9
Brand strategy
Brand strategy for companies, repositioning and brand architecture; development of strategies that support brand value, growth and purchase decisions.
Brand design and identity
Brand design and identity for consistency and recognisability; visual brand appearances, brand identity and design systems for global brands.
Brand architecture
Brand architecture for structuring brand portfolios, sub-brands and corporate brands; aligned on clarity and consistent brand management.
Brand management
Brand management and brand governance for consistent execution across markets and channels; supporting brand decisions and guidelines.
Brand performance
Brand performance for measuring and steering brand impact; forecasting, assessing and quantifying the effect of brand activities on business results.
Brand Valuation
Brand Valuation to assess brands as economic assets; analysis of brand contribution, growth and long-term value development.
Brand Economics
Brand Economics to analyse how brands influence customer, talent and investor decisions; focus on the economic impact of brands.
Employer Branding
Employer Branding for consistent internal and external communication; development of a unified brand presence for employees and recruitment.
Brand communication
Brand communication and communication guidelines for consistent brand implementation across internal and external channels.
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4.1/5

Interbrand AG

Trust & reputation

ranQ Trust Score of Interbrand AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Interbrand AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Interbrand AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Interbrand AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Interbrand AG scores 56.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.13.34%
Qualifications+0.00

Interbrand AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

May 28, 2013Media
Best Swiss Brands: Starke Marken
bilanz.ch

Knowledge

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Location

Seefeldstrasse 19
8008 Zurich

At a glance

Legal form
Corporation
UID
CHE-107.889.605
Founded
1982 · 44 years
Last commercial register change
May 28, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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