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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryFinance & InsuranceFamily OfficesBaarKIRKBI AG
KIRKBI AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of KIRKBI is the acquisition and management of investments in various companies, particularly in the areas of direct equity investments and real estate. KIRKBI focuses on long-term investments in companies with growth potential that follow global trends and align with the company's goals. In addition, KIRKBI is the holding company of the LEGO Group and other companies that focus on promoting children's welfare and combating climate change.

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Offering

Products & services

Industry:Family OfficesHolding Companies
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KIRKBI AG

✓ Offered5
Family Office
Support for the Kristiansen family in their roles as owners, private activities, companies and philanthropic work; preparing the fifth generation for future ownership.
KIRKBI Investment Management
Long-term portfolio management with a diversified investment portfolio; investments in equities, real estate and fixed income, along with a responsible, ESG-oriented investment approach.
KIRKBI Climate
Building and investing in climate businesses for the energy transition, circular plastics and land sustainability; including investments in renewable energy, storage solutions and recycling models.
KIRKBI Education
Development of educational offerings and digital learning solutions; focus on improved learning outcomes, supporting teachers and administrators, as well as digital learning resources through BrainPOP.
LEGO Holding
Consolidation of LEGO-branded activities for a consistent brand across physical, digital and location-based play experiences; including rights and licences for LEGO and LEGOLAND.
Trust & reputation

ranQ Trust Score of KIRKBI AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

KIRKBI AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
KIRKBI AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
KIRKBI AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
KIRKBI AG scores 66.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.33.34%
Qualifications+0.00

KIRKBI AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

April 16, 2025Media
Kirkbi: Daniel Kunz folgt auf Bruno Koller
immobilienbusiness.ch
April 19, 2024Media
Lego Mehrheitsaktionärin plant kooperativ ein neues Bürogebäude in Baar
zugerzeitung.ch
April 13, 2024Media
Lego-Erben planen ein besonderes Bürogebäude in Baar
zentralplus.ch

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Location

Hier entsteht die Karte
Oberneuhofstrasse 3
6341 Baar

At a glance

Legal form
Corporation
UID
CHE-101.242.977
Founded
1963 · 63 years
Last commercial register change
April 21, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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