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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceOnline ShopsWinterthurMagic X Retail AG
Magic X Retail AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Magic X Retail AG operates an online erotic shop offering sex toys, lingerie, condoms, lubricants and fetish/erotic products. The company also runs physical stores and provides discreet packaging, multiple payment options and a returns policy.

AI-generated
Offering

Products & services

Industry:Online ShopsRetail - General Specialty Trade
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Magic X Retail AG

✓ Offered8
Online erotic shop
Discreet Swiss online erotic shop with fast delivery, neutral packaging, invoice purchase, credit card, instant transfer and advance payment.
Sex toys
Sex toys for her, him and both, including vibrators, dildos, masturbators, penis rings, sex dolls, penis pumps, prostate toys and anal products.
Lingerie and erotic underwear
Lingerie and erotic underwear for her and him, including bras, strings, corsets, bodysuits, catsuits, nightwear, costumes, stockings and accessories.
Lubricants and intimate care
Lubricating gels, massage oils, care gels, care sprays, intimate care products, desensitizing agents and special products for intimate use.
Condoms
Condoms in various versions, including transparent, studded, colored-fruity, extra thin, XXL, latex-free, mixed and special condoms.
Fetish and BDSM items
Fetish and BDSM items such as restraints, handcuffs, whips, paddles, BDSM sets, harnesses, masks, gags, electric sex and sex furniture.
Erotic accessories and play items
Erotic accessories, including nipple and intimate jewelry, eye masks, feather ticklers, gloves, sets as well as books, games and gag items.
In-store sales
Sales locations in Switzerland with a store finder and 30 locations, including Winterthur, Zurich, Basel, Bern, Lausanne, Lucerne and St. Gallen.
Trust & reputation

ranQ Trust Score of Magic X Retail AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Magic X Retail AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Magic X Retail AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Magic X Retail AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Magic X Retail AG scores 68.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.36.74%
Qualifications+0.00

Magic X Retail AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

February 17, 2026Media
Schadstoffe in Sextoys – auch Luzerner Filiale betroffen
zentralplus.ch
July 3, 2025Media
Wieso die Magic-X-Verkäuferinnen die Nase voll haben
blick.ch
January 13, 2023Media
Erst die Hiobsbotschaft, dann kam der Komiker
blick.ch
April 28, 2016Media
Am Sonntag gibts kein Sexspielzeug mehr
20min.ch

Knowledge

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Secure profile

Location

Stegackerstrasse 6
8409 Winterthur

At a glance

Legal form
Corporation
UID
CHE-106.013.929
Founded
1991 · 35 years
Last commercial register change
July 1, 2025
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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