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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingMeggenMarcel Zbinden
Marcel Zbinden Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Marcel Zbinden offers consulting and workshop services under the Kleiner Stups brand in customer psychology. The focus is on understanding customer behavior, researching it through customer research, and shaping it with behaviour design along the customer journey.

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Products & services

Industry:Management ConsultingMarket Research Institutes
✓ Offered
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Marcel Zbinden

4
Customer Behaviour Keynotes
Customer behaviour keynotes with accessible psychological principles, examples for touchpoints, and optional tailoring to the industry or company.
Customer Data Analysis
Analysis of existing customer data, including customer feedback, market research results, repeat purchase rates, awareness figures, marketing funnels and personas.
Customer Research Projects
Customer research projects using quantitative surveys, interviews and experiments to understand needs, buying barriers and reactions to new offers.
Behaviour Design Workshops
Behaviour design workshops based on BJ Fogg to turn behavioural insights into concrete measures, with target vision, prioritised actions and test planning.
Trust & reputation

ranQ Trust Score of Marcel Zbinden

Trust Score

No score yet

x

A published score requires a data basis of at least 50% and data from at least two criteria groups other than identity. Missing evidence: Review quality, Review volume, Review recency, Website authority, Media authority

Data basis 50% · As of October 2026

Marcel Zbinden has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Marcel Zbinden scores 35.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.0.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Marcel Zbinden scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
Marcel Zbinden has no value in the Visibility area of the ranQ Trust Score because no data is available. The area carries 8% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Website authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%

The data basis is 50%, below the threshold at which ranQ publishes a score. Evidence is missing for: Review quality, Review volume, Review recency, Website authority, Media authority. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Knowledge

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Location

Riedweg 14
6045 Meggen

At a glance

Legal form
Sole proprietorship
UID
CHE-398.962.823
Founded
2026 · 0 years
Last commercial register change
September 16, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
67.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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