The company aims to trade in consumer goods, particularly in the areas of home, household, and lifestyle products, including design, art, and furnishing items, both in stationary retail and through online channels. It also provides related consulting, concept, and other services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.