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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIndustryFood ProcessingOberdiessbachNew Roots AG
New Roots AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The company New Roots develops and produces plant-based products, in particular food, as an alternative to dairy products, with the aim of solving the ethical and ecological problems of the dairy industry.

AI-generated
Offering

Products & services

Industry:Food Processing
✓ Offered4
Vegan cheese alternatives
Vegan cheese alternatives, including Swiss specialities, the classics and products for sandwiches, snacks, breakfast, desserts, cooking and baking.
Foodservice range
Plant-based products for the foodservice sector, developed for kitchens with existing recipes; range for professional use and integration into menus.
Plant tours & workshops
Plant tours and workshops with company presentation, guided visit and tasting of plant-based products for groups of 15 people and more.
Event request
Exclusive group events for 15 people and more with company presentation, guided visit and tasting aperitif; selectable event formats and beverage packages on request.
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4.4/5

New Roots AG

Trust & reputation

ranQ Trust Score of New Roots AG: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 100% · As of October 2026

New Roots AG scores 85.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.74.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
New Roots AG scores 80.4 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
New Roots AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
New Roots AG scores 66.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.33.34%
Qualifications+0.00

New Roots AG reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.5 out of 5 stars from 120 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.5
of 5

Aggregated from 120 reviews across all connected sources

Sources
GGoogle4.5120
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

January 9, 2026Media
Vegan-Unternehmen soll an Milchfonds zahlen
schweizerbauer.ch
February 18, 2025Media
Veganer Käse aus der Schweiz: New Roots triumphiert
blick.ch
February 17, 2025Media
«Green Business Award» geht an New Roots
startupticker.ch
September 8, 2020Media
Wachstumskapital für New Roots
startupticker.ch

Knowledge

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Comparisons

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Location

Burgdorfstrasse 36
3672 Oberdiessbach

At a glance

Legal form
Corporation
UID
CHE-424.852.289
Founded
2018 · 8 years
Last commercial register change
June 17, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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