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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryRetail & CommerceOpticians & Eyewear RetailZurichNielsen Optik AG
Nielsen Optik AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Nielsen Optik is the manufacture and sale of visual aids, particularly glasses, contact lenses and progressive lenses, as well as personal consulting and adaptation of these products to the needs of customers.

AI-generated
Offering

Products & services

Industry:Opticians & Eyewear Retail
✓ Offered5
Eyeglasses
Eyeglasses with personal advice, individual fitting, over 1200 frames, and a 2-year success guarantee, a 3-month wearability guarantee, and free service.
Contact Lenses
Contact lenses up to multifocal lenses, with personal recommendations and a free trial day for non-binding try-on wear.
Computer Glasses
Computer and screen workstation glasses with near-comfort lenses for an expanded near range, a larger field of view, and trying them out before purchase.
Varilux Progressive Lenses
Varilux progressive lenses by Essilor, including the Varilux XR series, personalised fitting, a fitting-and-try method, and a wearability guarantee.
Varilux Center
Official Varilux Center with personalised advice, fitting, and a re-adjustment if you are not satisfied with new eyeglass lenses.
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4.1/5

Nielsen Optik AG

Trust & reputation

ranQ Trust Score of Nielsen Optik AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Nielsen Optik AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Nielsen Optik AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Nielsen Optik AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Nielsen Optik AG scores 13.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.7.44%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.20.04%
Qualifications+0.00

Nielsen Optik AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 8, 2017Media
Köhler WD: Wenn das Spiegelbild schneller eine Brille trägt
persoenlich.com
October 30, 2014Media
"Es ist nicht weit zur richtigen Brille"
persoenlich.com

Knowledge

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Location

Bleicherweg 5
8001 Zurich

At a glance

Legal form
Corporation
UID
CHE-101.193.273
Founded
1991 · 35 years
Last commercial register change
May 12, 2025
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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