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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - General Specialty TradeSurseeOTTO'S AG
OTTO'S AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

OTTO'S AG operates a Swiss retail group with a broad assortment covering groceries, household goods, electronics, furniture, fashion, sports, beauty and perfume. The company sells products through physical stores and online, and also offers services such as OTTO'S Cars, rental vans, a sports outlet and a beauty shop.

AI-generated
Offering

Products & services

Industry:Retail - General Specialty Trade
✓ Offered6
Online Shop
Online shop for goods orders in Switzerland and Liechtenstein, with delivery or store pickup, returns and warranty, and payment methods including invoice, PayPal, credit card and TWINT.
Service Services
Delivery and pickup options for products, including forwarding service to the place of use, forwarding service with assembly, commissioning, take-back and additional services by arrangement.
Weekly Deals and Catalogues
Current weekly deals, online catalogue and other brochures with changing promotions for stores and the online shop, each while stocks last.
Rental Vans
Rental vans for moves and transport jobs, available by the hour or day, with reservation in store and mandatory insurance.
Property Letting
Letting of office and retail premises, plus search for new sales and storage premises, with contacts in the real estate department.
Sport Outlet
Sports goods for summer and winter, including sportswear, sports shoes, sports accessories, equipment and sports nutrition, complemented by bike, ski, cross-country and snowboard services.
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4.4/5

OTTO'S AG

Trust & reputation

ranQ Trust Score of OTTO'S AG: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 100% · As of October 2026

OTTO'S AG scores 77.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.60.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
OTTO'S AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
OTTO'S AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
OTTO'S AG scores 65.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.30.04%
Qualifications+0.00

OTTO'S AG reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.2 out of 5 stars from 278 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.2
of 5

Aggregated from 278 reviews across all connected sources

Sources
GGoogle4.2278
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

June 2, 2026Media
McDonald’s in Willisau geplant: Zwei Neubauten auf dem Chappuis-Areal
luzernerzeitung.ch
June 1, 2026Media
20-Millionen-Projekt: McDonald's, Otto's und Coop Pronto ziehen ein
willisauerbote.ch
March 3, 2026Media
«Otto's»: Parfüms und Kleider für über 1600 Franken gestohlen
limmattalerzeitung.ch
December 5, 2025Media
Zu viel Blausäure: Otto's ruft Amaretti zurück
watson.ch
October 30, 2025Media
Die Frau hinter Otto('s): Hilde Ineichen ist gestorben
bote.ch
December 14, 2019Media
Otto’s AG übernimmt 20 neue Actros
tir-transnews.ch
November 29, 2018Media
Kantonsgericht weist Klage der Otto's AG ab
surseerwoche.ch

Knowledge

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Location

Wassermatte 3
6210 Sursee
Opening hours
Mon
09:00 - 19:00
Tue
09:00 - 19:00
Wed
09:00 - 19:00
Thu
09:00 - 21:00
Fri
09:00 - 19:00
Sat
09:00 - 18:30
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-106.843.612
Founded
1978 · 48 years
Last commercial register change
July 8, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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