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DirectoryBusiness & Technical ServicesMarket Research InstitutesBrugg AgPrime Data AG
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Prime Data AG

Summary

About the company

The core activity of Prime Data AG is the analysis of transaction data and customer purchasing behavior to help companies identify potential new customers, reactivate existing customers, and implement targeted marketing measures. To this end, the company offers various services, such as generating potential new customers, calculating purchasing probabilities, and supporting cross-selling and up-selling measures.

AI-generated
Offering

Products & services

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Online Lead Generation (Quality Leads)
Online lead generation via survey and prize-draw portals with co-sponsoring, short and long data sets, optional with voucher; use for email, telephone and postal marketing.
Purchase Probability and Target Group Analysis (Quality Scores)
Combination of socio-demographic, household and purchasing attributes with purchase probabilities; selections, RFM analyses, target groups and forecasts for new customer acquisition, reactivation as well as cross- and up-selling.
Re-marketing
Targeted follow-up messages to non-buyers by post or e-mail, based on identified interest in product groups and products; including target group creation and campaign start.
Address Selection and Address Validation (Quality Address)
Postal new customer acquisition with validated addresses, matching of customer data, ID assignment, enrichment with transaction and purchase probability data, as well as monthly validity checks.
E-mail Marketing (Quality Mails)
E-mail marketing campaigns with double opt-in addresses, target group selection, live reporting, as well as design, programming and hosting of newsletters and landing pages.

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Location

Industriestrasse 19
5200 Brugg Ag

At a glance

Legal form
Corporation
UID
CHE-287.561.129
Founded
2015 · 11 years
Last commercial register change
January 15, 2025
Employees
11 to 20

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