The company aims to engage in the trade, distribution, and consulting of products and brands, as well as the operational implementation in the areas of brand development, digital marketing, and digitalization. The company may establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, hold, encumber, manage, and dispose of real property both domestically and abroad. It may also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.