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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - General Specialty TradeBützbergRieder & Lenz AG
Rieder & Lenz AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Rieder+Lenz AG is a specialist in sports rifles and pistols. The core activities include the sale of rifles and stocks, accessories and accessories, as well as services such as cleaning, maintenance and upgrading of firearms, in particular the Stgw 57/90 model. In addition, the company also offers shooting clothing and accessories.

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Offering

Products & services

Industry:Retail - General Specialty Trade
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Rieder & Lenz AG

✓ Offered6
Sporting firearms and shooting service
Service and maintenance for sport rifles, free rifles and pistols; cleaning, barrel inspection, barrel replacement, repairs, trigger control as well as ammunition zeroing.
Sale of sporting firearms and shooting accessories
Sale of air rifles, Stgw 57/90, shooting clothing, gloves, shoes, bags, hearing protection, tripods, cases, spare parts and further accessories.
Own rifle stocks and rifle systems
Own 300 m and 50 m wooden rifle stocks, with matching rifle solutions for shooting sports.
Accessories and add-ons from own production
Accessory and add-ons produced in-house such as dioptres, flimmer bands and stock caps for shooting sports.
Used items
Well-kept and refurbished used items from shooting sports, with a list and advice for questions.
Advice and sales for shooting sports equipment
Advice and sales of new rifles, stocks from own production and accessories for 10 m, 50 m and 300 m shooting sports.
Trust & reputation

ranQ Trust Score of Rieder & Lenz AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of October 2026

Rieder & Lenz AG scores 72.2 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.73.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.65.210%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Rieder & Lenz AG scores 84.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.97.712%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Rieder & Lenz AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Rieder & Lenz AG scores 42.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.42.94%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Rieder & Lenz AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.6 out of 5 stars from 12 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.6
of 5

Aggregated from 12 reviews across all connected sources

Sources
GGoogle4.612
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Zürichstrasse 24
4922 Bützberg
Opening hours
Mon
Closed
Tue
10:00 - 12:00, 13:15 - 17:30
Wed
10:00 - 12:00, 13:15 - 17:30
Thu
10:00 - 12:00, 13:15 - 17:30
Fri
08:00 - 12:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-329.144.839
Founded
2012 · 14 years
Last commercial register change
November 8, 2018
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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