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DirectoryBusiness & Technical ServicesFilm & TV ProductionZurichRTL AdAlliance AG
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RTL AdAlliance AG

Summary

About the company

The core activity of RTL AdAlliance is the marketing of advertising space for European media companies, particularly in the areas of television and digital media. The company provides advertisers with a platform to place and manage their campaigns across various media channels, including television, online video, and digital media. RTL AdAlliance acts as a marketer for various European media brands and also offers technologies and services for digital advertising.

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Products & services

Industry:Film & TV ProductionLicensing & Marketing of Intellectual Property
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Ad sales
Ad sales for international and local brands via premium media and publishers, with access to European target audiences across video, TV, digital video and print environments.
Adtech and advertising technology solutions
Adtech and advertising technology solutions for planning, optimizing and scaling campaigns, including support for the transition to digital and addressable TV.
Self-service platform for Total Video campaigns (AdManager)
Self-service platform for the consistent execution of Total Video campaigns across Europe, with centralized booking and campaign management.
Media Collections
Media Collections for easy, scalable booking of video advertising with the packages Big Screen Video, Total Video and Contacts & Reach.
TV advertising
TV advertising in linear TV, addressable TV and Connected TV with formats such as Brandbox, Countdown, Framesplit, SwitchIn, Pre-Roll, Mid-Roll and Post-Roll.

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Location

Zeltweg 15
8032 Zurich

At a glance

Legal form
Corporation
UID
CHE-107.304.921
Founded
1978 · 48 years
Last commercial register change
October 2, 2023
Employees
101 to 500

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