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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,765 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsTourism AssociationsZurichSchweiz Tourismus
Schweiz Tourismus Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Schweiz Tourismus is the national tourism organisation that promotes Switzerland as a holiday, travel and congress destination and provides B2B services to the tourism industry. Its activities include marketing partnerships, market research, international market representation, events, member services and B2B tools for managing and distributing content on MySwitzerland.com.

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Products & services

Industry:Tourism Associations
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Schweiz Tourismus

8
Marketing partnerships
Global ST partner campaign, Meet Switzerland, accommodation & gastronomy marketing, presence on Switzerland.com, Switzerland Pro – B2B platform.
Business partners
Strategic premium partners, strategic partners, official partners; long-term marketing partnerships with companies to position Switzerland as a holiday, travel and congress destination.
Market research
Data-based analyses, News & Trends Business Intelligence, Tourism Monitor Switzerland, Management Information System (MIS), accommodation statistics, research reports, Brand Equity Monitor.
Markets
Markets: objectives and strategy, Market Insights, Switzerland Travel Mart, Switzerland Partner Days and Online Key Partner Meetings, news from the markets.
ST membership
Services, ST members' meeting, member directory, becoming an ST member; member benefits and networking for the sustainable promotion of Swiss tourism.
Marketing
Switzerland destination brand, theme development, storytelling, digital management, experiences, Grand Tour of Switzerland, Touring Tourism.
Training & further education
Specialist training, further education, courses, platforms for tourism and tourism-related topics.
Crisis communication
Crisis concept, contacts in case of crisis, evaluations and adjustments of ST activities during crises in tourism.
Trust & reputation

ranQ Trust Score of Schweiz Tourismus: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Schweiz Tourismus has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Schweiz Tourismus scores 91.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Schweiz Tourismus scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Schweiz Tourismus scores 75.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.50.04%
Qualifications+0.00

Schweiz Tourismus reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

July 30, 2026Media
Hitze treibt Gäste kurzfristig in die Berge und an die Seen
htr.ch
July 1, 2026Media
Weil Reisende mit Chat-GPT planen: Massentourismus dürfte in der Schweiz stark zunehmen
tagesanzeiger.ch
April 16, 2026Media
Rücksicht auf Einheimische - Neue Kampagne: Touristen sollen sich an Schweizer Regeln halten
srf.ch

Knowledge

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Location

Morgartenstrasse 5a
8004 Zurich

At a glance

Legal form
Public sector institution
UID
CHE-108.956.138
Founded
1942 · 84 years
Last commercial register change
May 27, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
97.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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