The company's purpose is to provide services and advice for the creation and management of businesses; the development and exploitation of marketing concepts; services and advice for personal development for individuals; and the commercialization of ideas or projects related to the aforementioned fields. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or analogous purpose, carry out all commercial, financial, property or other transactions, and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.