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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryRetail & CommerceOnline ShopsMuri B. Bernsmart-equestrian GmbH
smart-equestrian GmbH Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Reitsport Heiniger is the sale of equestrian articles and accessories for horses and riders, including equipment, clothing and accessories. The company operates an online shop and a stationary store in Schönbühl, Switzerland, and offers a wide range of products, including saddles, bridles, riding helmets, riding breeches, boots and other articles for equestrian sports.

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Offering

Products & services

Industry:Online Shops
✓ Offered
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3.8/5

smart-equestrian GmbH

1
Online shop for equestrian sports items
Online shop for riders and horses; orders by email or phone; various payment methods in the shop.
Trust & reputation

ranQ Trust Score of smart-equestrian GmbH: 3.8 out of 5.0

Trust Score3.8/ 5.0

High

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Data basis 96% · As of October 2026

smart-equestrian GmbH scores 45.5 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
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CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.17.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.92.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.70.08%
smart-equestrian GmbH scores 82.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
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CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.97.712%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
smart-equestrian GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
smart-equestrian GmbH scores 51.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
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CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.51.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

smart-equestrian GmbH reaches a ranQ Trust Score of 3.8 out of 5.0 — rated «High». The rating draws, among other things, on 3.1 out of 5 stars from 37 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.1
of 5

Aggregated from 37 reviews across all connected sources

Sources
GGoogle3.137
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Dunantstrasse 84
3074 Muri B. Bern
Opening hours
Mon
Closed
Tue
13:30 - 18:30
Wed
13:30 - 18:30
Thu
13:30 - 18:30
Fri
13:30 - 18:30
Sat
09:00 - 16:00
Sun
Closed

At a glance

Legal form
Limited Liability Company
UID
CHE-158.162.531
Founded
2012 · 14 years
Last commercial register change
January 16, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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