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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesRecruitment & HR ConsultingZurichSpool AG
Spool AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Spool AG is a full-service provider for promotions and events. The company's core activity encompasses the planning, conception, production, logistics and execution of promotions, events, roadshows, samplings, point of sale activities and merchandising. Additionally, the company offers consulting, personnel recruitment and management, as well as storage and fulfillment services. The goal is to make brands and products emotionally tangible and to reach the target group exactly where they are active.

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Offering

Products & services

Industry:Recruitment & HR ConsultingAdvertising Agencies
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4.1/5

Spool AG

✓ Offered9
Promotions and Live Marketing
Conception and implementation of promotion projects and live marketing across all of Switzerland; brand and product experiences with targeted measures, advice and implementation from a single source.
Sampling
Product samples, flyers and give-aways are distributed directly to the target audience by promoters to make brands and products experienceable in the market.
Events + Roadshows
Professional organisation and execution of roadshows and events, including planning and realisation as an end-to-end service.
Point of Sale activities
Promotional activities at the point of sale to drive sales; targeted measures for products and services at the point of sale.
Gastro + Bar tours
Tastings, activities and games in bars and clubs to stage products in an interactive setting with the target audience.
Merchandising
Shelf maintenance, planogram and assortment monitoring, placement of POS materials and setup of a second POS for an optimal presence at the sales location.
Logistics + Production
Logistics planning as well as seamless conception, development, design and realisation of promotional elements and appearances.
Warehousing + Fulfillment
Warehouse fulfillment service with complete order processing and support for logistics in a 600 m² warehouse.
Recruitment of promoters
Recruitment and targeted sourcing of promoters from a pool of around 2,000 people for suitable brand and product campaigns.
Trust & reputation

ranQ Trust Score of Spool AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 100% · As of October 2026

Spool AG scores 67.5 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.51.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.80.810%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Spool AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Spool AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Spool AG scores 26.5 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.42.94%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

Spool AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.9 out of 5 stars from 23 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.9
of 5

Aggregated from 23 reviews across all connected sources

Sources
GGoogle3.923
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

June 22, 2020Media
Bahnhofsampling: Nervosität beim Guetzli verteilen war umsonst
persoenlich.com

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Location

Quellenstrasse 29
8005 Zurich
Opening hours
Mon
09:00 - 18:00
Tue
09:00 - 18:00
Wed
09:00 - 18:00
Thu
09:00 - 18:00
Fri
09:00 - 18:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-108.655.642
Founded
1997 · 29 years
Last commercial register change
August 7, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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