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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIndustryWatch IndustryBiel/BienneSwatch AG
Swatch AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Swatch AG is a Swiss company in the watch and jewelry industry. The company manufactures finished watches, watch movements and components, and jewelry, and operates a global distribution network.

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Offering

Products & services

Industry:Watch Industry
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3.9/5

Swatch AG

2
Wristwatches
Wristwatches under the Swatch brand and other watch brands, including models from the group’s watch assortment and the multi-brand distribution label Tourbillon.
Apprenticeships and training places
Commercial apprenticeships and vocational training at the Biel/Bienne headquarters, with administrative tasks, customer and employee support, and assistance across different departments.
Trust & reputation

ranQ Trust Score of Swatch AG: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 100% · As of October 2026

Swatch AG scores 44.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
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CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.54.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.27.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.35.08%
Swatch AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
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CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Swatch AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Swatch AG scores 65.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.30.04%
Qualifications+0.00

Swatch AG reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 3.0 out of 5 stars from 2 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3
of 5

Aggregated from 2 reviews across all connected sources

Sources
GGoogle32
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

July 24, 2026Media
Swatchs Moonswatch-Formular: PR-Geniestreich oder Gag?
bilanz.ch

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Comparisons

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Location

Hier entsteht die Karte
Nicolas-G. -Hayek-Strasse 1
2502 Biel/Bienne

At a glance

Legal form
Corporation
UID
CHE-103.650.519
Founded
1984 · 42 years
Last commercial register change
July 27, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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