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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesLicensing & Marketing of Intellectual PropertyBaarSwiss Brands AG
Swiss Brands AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Swiss Brands AG grants global licenses for the SWISS MILITARY and SWISS AIRFORCE brands. The company provides licensing and brand‑protection services, branding guidelines and support via a Design‑Tech Center for product development and standards across categories such as apparel, outdoor gear, tech accessories, cosmetics, chocolate and first‑aid kits.

AI-generated
Offering

Products & services

Industry:Licensing & Marketing of Intellectual Property
✓ Offered5
Global brand licensing
Licensing of the SWISS MILITARY and SWISS AIRFORCE brands for manufacturers, distributors and sub-licensees; use of the official Swiss trademark rights for the international market.
Product brands under SWISS MILITARY and SWISS AIRFORCE
Brands for a wide product range with Swiss Made or Swiss Design labelling, including Chocolate, Cosmetics, drinking bottles, Knit Products, Tech Accessories, Pet Accessories, Apparel, Outdoor/Camping and First Aid Kits.
Brand consulting and design-tech support
Consulting for selection, design, presentation and packaging of licensed products, as well as support for concept, product, marketing and communication.
Brand strategy and standards
Templates and guidelines for size, colours, style policy and packaging specifications of the brands, for consistent application in licensed products and communication.
Licensing partner network
Building and managing a network of sub-licensees, distributors and manufacturers around the Swiss Military Brands.
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4.1/5

Swiss Brands AG

Trust & reputation

ranQ Trust Score of Swiss Brands AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

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Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

Swiss Brands AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Swiss Brands AG scores 72.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.70.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Swiss Brands AG scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
Swiss Brands AG scores 77.1 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.77.14%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Swiss Brands AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Schochenmühlestrasse 2
6340 Baar

At a glance

Legal form
Corporation
UID
CHE-327.811.872
Founded
2020 · 6 years
Last commercial register change
August 14, 2023
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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