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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesResearch & DevelopmentZurichSwiss Poster Research Plus AG
Swiss Poster Research Plus AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Swiss Poster Research Plus AG (SPR+) is the conduct of research and development in the field of Out of Home advertising, particularly in the creation of planning tools, mobility models and research data for the evaluation and optimization of outdoor advertising campaigns. The company provides media providers and advertisers with a planning instrument that enables them to measure and optimize the performance of their outdoor advertising campaigns.

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Offering

Products & services

Industry:Research & Development
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4.1/5

Swiss Poster Research Plus AG

✓ Offered4
Research and performance data for Out of Home and mobility
Scientific analysis of OOH and DOOH areas and mobility patterns; calculates contact values, reach, OTS, GRP, TKP, CPP and affinity for campaigns.
Planning tool SPR+ Expert
Web-based planning tool for the simulation, planning, optimisation and control of OOH and DOOH campaigns; with area list, map view, performance calculation and exports.
SPR+ Studies
Studies on OOH, DOOH, train stations, shopping malls and mobility; includes model components, input data, visibility weighting and result data for assessing advertising spaces.
Licensing for SPR+ Expert
Licence models and registration for access to SPR+ Expert as well as the free use of Studio Basic; tiered by accesses per year.
Trust & reputation

ranQ Trust Score of Swiss Poster Research Plus AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

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Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Swiss Poster Research Plus AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Swiss Poster Research Plus AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Swiss Poster Research Plus AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Swiss Poster Research Plus AG scores 42.2 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.74.34%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

Swiss Poster Research Plus AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

September 29, 2021Media
SPR+: Kampagnenbewertung mit unterschiedlichen Kontaktklassen
persoenlich.com

Knowledge

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Location

Giesshübelstrasse 4
8045 Zurich

At a glance

Legal form
Corporation
UID
CHE-112.712.823
Founded
2006 · 20 years
Last commercial register change
June 1, 2017
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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