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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,701 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesLausanneThe Magic Pencil S.A.
The Magic Pencil S.A. Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The company Magic Pencil primarily focuses on developing sustainable communication strategies and campaigns for businesses, aiming to achieve a positive impact on the environment and society. This includes the areas of User Experience (UX), Brand Experience (BX), and Customer Experience (CX), all of which are geared towards a sustainable and forward-thinking orientation of companies.

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Products & services

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The Magic Pencil S.A.

✓ Offered8
Brand strategy
Brand strategy, positioning, value proposition development and brand differentiation for organisations seeking clarity, focus and sustainable growth.
Sustainability communications
Sustainability communications, ESG narratives, evidence-based claims and impact messaging that turn data, reporting and commitments into credible stakeholder communication.
Corporate communications
Corporate communications, reputation messaging and stakeholder communications that translate strategy and innovation into credible narratives supporting business objectives.
Internal communications
Internal communications, employee engagement and transformation messaging that align leadership and teams around a shared direction and strategy.
Narrative strategy and messaging frameworks
Narrative strategy, message architecture, communication frameworks and toolkits that align messages across teams, markets and channels.
Brand identity and expression systems
Brand expression systems, visual identities, verbal identities and storytelling platforms that make strategy visible, relevant and engaging.
Communication activation and campaigns
Communication activation, integrated campaigns, reports, content ecosystems and digital platforms that bring strategy to life across audiences and touchpoints.
Leadership alignment and workshops
Alignment workshops, leadership communications, training and roadmap design to define priorities, governance and action plans.
Trust & reputation

ranQ Trust Score of The Magic Pencil S.A.: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of October 2026

The Magic Pencil S.A. scores 63.1 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.78.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.49.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.35.08%
The Magic Pencil S.A. scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
The Magic Pencil S.A. scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
The Magic Pencil S.A. scores 65.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.65.74%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

The Magic Pencil S.A. reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 5.0 out of 5 stars from 6 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 6 reviews across all connected sources

Sources
GGoogle56
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

Rue du Lac 12
1007 Lausanne

At a glance

Legal form
Corporation
UID
CHE-106.221.250
Founded
1989 · 37 years
Last commercial register change
January 24, 2025
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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