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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesCoaching & Personal DevelopmentZermattTruZt AG
TruZt AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

The company TruZt AG provides tools and solutions to support companies in the luxury hotel, tourism and service industries in creating tailored, unique and meaningful experiences for their guests. The core activity of the company lies in the development and provision of instruments and methods that enable companies to improve and individualize their guest experiences, thereby strengthening their competitiveness in a dynamic and highly competitive environment.

AI-generated
Offering

Products & services

Industry:Coaching & Personal Development
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TruZt AG

Management Consulting
IT Consulting & Services
✓ Offered8
Strategic Advisory
Strategic advisory for luxury hospitality, including brand and service positioning, experience design, a personalization strategy, guest-journey audits and operational evaluations.
Guest Experience Excellence
Guest Experience Excellence with guest-service training, personalization coaching, mystery guest programs, touchpoint refinement and bespoke SOP creation for hotels and hospitality brands.
Leadership & Culture
Leadership & Culture with leadership coaching, culture transformation, team-alignment workshops and values-based performance frameworks for luxury hotels and service organizations.
Technology & Smart Service Implementation
Technology & Smart Service Implementation with smart-service readiness assessments, technology assessment filters, digital transformation roadmaps, implementation support and technology ROI analyses.
Research & Keynote Engagements
Research & keynote engagements with bespoke studies, consultancy informed by grounded-theory research, speaking engagements, lectures and executive education for hospitality.
Luxury Hospitality Consultancy
Luxury hospitality consultancy with experience mapping, journey refinement, service-excellence frameworks, guest-centric brand development, mystery guest evaluations and operational audits.
Digital Guest Experience Innovation
Digital guest experience innovation for luxury brands, including smart-service decision-making, technology-readiness assessments, digital personalisation strategies and advisory on AI-powered tools.
The-Guest Club
Luxury guest intelligence platform for hotels and hospitality partners to capture guest preferences, enable personalisation, improve operational efficiency and integrate with PMS/CRMs.
Trust & reputation

ranQ Trust Score of TruZt AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

TruZt AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
TruZt AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
TruZt AG scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
TruZt AG scores 17.1 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.17.14%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

TruZt AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Knowledge

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Location

Steinmattstrasse 43
3920 Zermatt

At a glance

Legal form
Corporation
UID
CHE-100.456.671
Founded
1991 · 35 years
Last commercial register change
October 9, 2023
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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