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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,765 companies indexed · Last updated: today
DirectoryTourism & HospitalityMountain & Cable RailwaysLaax Gr 2Weisse Arena AG
Weisse Arena AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The Weisse Arena Gruppe is an integrated service company specialized in the tourism and leisure sector. The company's core activity is to offer holiday experiences to guests by providing a wide range of services and activities from a single source, including: ski, snowboard and bike schools, halfpipes and snowparks, accommodations, sports and rental shops, cable car facilities, restaurants and hiking trails and slopes. The company focuses on creating mountain experiences for active leisure enthusiasts and offers its guests a comprehensive service that covers all aspects of their stay.

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Products & services

Industry:Mountain & Cable Railways
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4.1/5

Weisse Arena AG

Mountain lift operation
30 lift facilities, slope preparation on 216 kilometres, five snowparks and two half-pipes; plus snowmaking, slope rescue, lift ticket sales and infrastructure.
Leisure and sports activities
Snowboard, ski and bike school, Freestyle Academy, KIDS Freestyle Academy, Ami Sabi Wunderland, Baumwipfelpfad and Snowpark LAAX; year-round leisure offers for guests.
Gastronomy
35 catering establishments as well as restaurants, bars and cafés on the mountain and in the valley; including Graubünden specialities, Asian dishes as well as vegetarian and vegan options.
Accommodations
Six accommodations with hotels, mountain houses and holiday apartments, including rocksresort, signinahotel, Riders Hotel, Mountain Hostel Crap Sogn Gion, Nagens and Segneshütte.
Shops and rentals
Sport and rental shops for snowboards, skis and bikes; testing, renting and purchasing equipment at locations in Flims, Laax, Falera and on Crap Sogn Gion.
Trust & reputation

ranQ Trust Score of Weisse Arena AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 100% · As of October 2026

Weisse Arena AG scores 48.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.11.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
Weisse Arena AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Weisse Arena AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Weisse Arena AG scores 96.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.93.34%
Qualifications+0.00

Weisse Arena AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.1 out of 5 stars from 78 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.1
of 5

Aggregated from 78 reviews across all connected sources

Sources
GGoogle3.178
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

March 23, 2026Media
Die Bergbahnen der Weissen Arena gehören jetzt den Gemeinden
htr.ch
October 30, 2025Media
Weisse Arena: Die Gemeinden stimmen dem Kauf der Infrastruktur zu.
rtr.ch
October 28, 2025Media
Weisse-Arena-Deal ist durch: Auch Flims sagt klar Ja
blick.ch
October 27, 2025Media
Flims, Laax und Falera kaufen Weisse Arena
gastrojournal.ch
October 26, 2025Media
Flims, Laax, Falera - Deal zur Weissen Arena ist perfekt - News
srf.ch
October 7, 2025Media
Es geht um 50 Millionen: Unsere Leserinnen und Leser sind beim Deal der Gemeinden mit der Weissen Arena skeptisch
suedostschweiz.ch
September 25, 2025Media
Laax beteiligt sich am Kauf der Weisse Arena Bergbahnen
nau.ch
September 10, 2025Media
Flims, Laax & Falera sichern ihr Skigebiet selbst!
bilanz.ch

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Location

Via Murschetg 17
7032 Laax Gr 2

At a glance

Legal form
Corporation
UID
CHE-103.311.922
Founded
1962 · 64 years
Last commercial register change
June 27, 2025
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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