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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesZurichwhat. AG
what. AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The company what. offers services in the field of digital growth and product management. The core activities include: Development of Go-to-Market strategies, Growth-Hacking strategies, Product development and design, MVP development (Minimum Viable Product), Website development and relaunch, Building of remote teams, Crypto projects, Digital sales optimization, Process optimization. The company supports customers in achieving their business goals by developing tailored solutions and strategies.

AI-generated
Offering

Products & services

Industry:Advertising AgenciesSoftware Development
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4.5/5

what. AG

✓ Offered10
Digitalisation & AI
Strategic foundations, automation, AI-supported workflows, system integration and reporting for companies with manual processes, siloed tools and scaling challenges.
Websites
Website strategy, relaunch, information architecture, design, implementation, CMS selection and go-live for business and corporate websites.
Marketing & Sales
Growth strategy, go-to-market, growth hacking, performance marketing, LinkedIn-, Facebook- and Google Ads, plus SEO, content marketing and marketing automation.
E-commerce
Shopify and e-commerce setups with ERP and payment integrations for operational workflows and scalable online stores.
Product development & MVP
Concepting, scope workshops, design sprints, product validation, prototyping and MVP development for new digital products.
Web development
Responsive web front-end and web application development with backend integrations, CMS website development and page-speed optimisation.
UX/UI design
User experience and interface design for digital products and websites, including mockups, design and prototyping.
Branding
Lean brand development and AI-enhanced branding for corporate identity, colours, typography and brand application.
Digital project management
Scrum-based management of digital projects from idea to delivery, with close alignment and iterative delivery.
Web3 & Crypto
Blockchain projects, dApps, backend integrations and Decentralized Science initiatives for Web3 initiatives and community building.
Trust & reputation

ranQ Trust Score of what. AG: 4.5 out of 5.0

Trust Score4.5/ 5.0

Excellent

x

Data basis 100% · As of October 2026

what. AG scores 91.7 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.87.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.95.08%
what. AG scores 87.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.83.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.90.07%
what. AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
what. AG scores 55.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

what. AG reaches a ranQ Trust Score of 4.5 out of 5.0 — rated «Excellent». The rating draws, among other things, on 4.8 out of 5 stars from 78 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.8
of 5

Aggregated from 78 reviews across all connected sources

Sources
GGoogle4.878
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

December 18, 2023Media
What. AG: Beratungsagentur übernimmt Onebyte AG
persoenlich.com

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Location

Mainaustrasse 15
8008 Zurich
Opening hours
Mon
07:30 - 19:00
Tue
07:30 - 19:00
Wed
07:30 - 19:00
Thu
07:30 - 19:00
Fri
07:30 - 19:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-273.032.184
Founded
2017 · 9 years
Last commercial register change
October 1, 2025
Employees
51 to 100
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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