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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,629 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingStäfaWilliam Frenzel
William Frenzel Logo
Verified· 3 sourcesTrust Score
Summary

About the company

William Frenzel operates an online shop (World of William) retailing cosmetics, body care products, perfumes and branded items. The website also provides his profile, published books and contact details.

AI-generated
Offering

Products & services

Industry:Management Consulting
✓ Offered8
Business consulting
Business consulting, sales, management and personal development; complemented by books, lectures and content around “The New Company” and “Das Magische Quadrat”.
Body care products
Body care products from the brand W. Lab Suisse, including anti-aging serum and face cream with Swiss formulation and production.
Perfume / Eau de Toilette
Perfume and eau de toilette, including Flùr Alba eau de toilette with citrus, floral, musk and sandalwood notes.
Whisky
Whisky products, including William Frenzel Single Malt Scotch Whisky as well as the bundle with Highlander’s Choice.
Books
Books by William Frenzel, including “The New Company”, “Das magische Quadrat” and “William’s Lebensratgeber”.
Gift vouchers
Gift vouchers with a selectable amount from CHF 1 to CHF 1’000 as a gift or redemption option.
Courses
Courses as a dedicated shop category for knowledge- and experience-oriented offerings in the World of William environment.
Business Tasting Club
Business Tasting Club as a dedicated offering format in the shop, apparently focused on enjoyment, exchange and a business network.
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3.7/5

William Frenzel

Trust & reputation

ranQ Trust Score of William Frenzel: 3.7 out of 5.0

Trust Score3.7/ 5.0

Solid

x

Data basis 96% · As of October 2026

William Frenzel scores 52.7 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.68.224%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.17.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.50.08%
William Frenzel scores 65.7 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.70.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
William Frenzel scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
William Frenzel scores 25.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.25.74%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

William Frenzel reaches a ranQ Trust Score of 3.7 out of 5.0 — rated «Solid». The rating draws, among other things, on 5.0 out of 5 stars from 1 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 1 reviews across all connected sources

Sources
GGoogle51
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Rigistrasse 16
8712 Stäfa
Opening hours
Mon
24h
Tue
24h
Wed
24h
Thu
24h
Fri
24h
Sat
09:00 - 17:00
Sun
Closed

At a glance

Legal form
Sole proprietorship
UID
CHE-260.004.669
Founded
2020 · 6 years
Last commercial register change
November 10, 2020
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
67.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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